The German enterprise software giant recently announced the release of a new solution within the SAP Signavio offering that integrates experience data gathered through end-user surveys with core IT infrastructure. This intends to provide organisations with the tools they need in improving their end-to-end business processes, increasing operational efficiency, as well as delivering a better customer experience.
Following SAP’s acquisition of Signavio which was completed in March 2021, the combination of the two industry leaders’ technologies led to the creation of one of the most comprehensive business process transformation offerings available on the market. The last year has shown that simplified business process management (BPM) solutions provide organisations with a stronger return on their transformation-related programs, resulting in a strong triple-digit performance for the solutions offered by SAP and Signavio.
Furthermore, an analysis report from market research firm Global Industry Analysts Inc., (GIA) indicated that the worldwide BPM industry, which was formerly forecast to be worth $13.2 billion in 2022, is now expected to rise to $19.8 billion by 2026 at a compound annual growth rate (CAGR) of 12.5% over the analysis period. The study also stated that the integration of emerging technologies such as artificial intelligence (AI) and machine learning (ML) with BPM software is predicted to accelerate market growth. As a result of this uptake, development resources have since more than doubled and innovations — including SAP Signavio’s recently launched journey to process analytics capabilities — have been delivered more rapidly.
SAP intends to give customers critical insights into the impact of internal processes on end-users through the introduction of the new process analytics capabilities. Given the recent success of the SAP Signavio Journey Modeler solution, the German tech behemoth anticipates a significant demand for the new offering. Additionally, SAP is also looking at expanding its network of go-to-market partners in order to fulfill future demands for the solution.
Rouven Morato, Co-General Manager of SAP Signavio at SAP, shared in a statement:
“With the availability of journey to process analytics, we are taking the first step in demonstrating the profound effect of bringing Signavio into SAP. Bringing experience data into the equation gives our customers previously missing insights into how internal operations impact end-users. The new SAP Signavio brand represents our belief that business process transformation is foundational to creating the agility, resilience, and responsiveness required in today’s world.”
Journey to Process Analytics Now Offered by SAP Signavio
According to SAP, the journey to process analytics capabilities incorporated within the SAP Signavio software have just completed beta testing with over 25 companies around the globe. Through the SAP Signavio Process Transformation Suite, the solution is now available to any customer who wants to reap its benefits.
Gero Decker, Co-Founder of Signavio and now Co-General Manager of SAP Signavio at SAP, explained:
“Consistent feedback from customers validates our beliefs when we joined with SAP just over a year ago. Our business process transformation portfolio is giving organisations a new, data-driven way of identifying touchpoints where they can remove friction and create delight for employees, suppliers, and customers.”
Echoing Decker’s abovementioned statements, Rashmeer Pahlad, Business Analyst at NTT Ltd., said that an organisation cannot gather and understand the value of analysing and improving processes if it does not have customers to do so. He added:
“The outcome of improving processes is to streamline and improve the way we as a business work and, as a result, improve the way operations deliver quality and value to a customer.”
Meanwhile, Alexander Roettcher, Director of Industries and Markets at Endress+Hauser Group Services, believes integrating internal process flows to customer sentiment can help businesses better understand how customers perceive their operating models and optimise their internal operations as a result. With the new journey to process analytics capabilities, SAP and Signavio hope to align experience data from customers, employees, or suppliers with underlying IT processes to enable companies to deliver a better experience and achieve meaningful business outcomes.
