SAP AG and Adobe have entered into a global reseller agreement which targets omni-channel commerce and digital marketing for their enterprise customer base.
Under the agreement, SAP plans to resell the Adobe Marketing Cloud with the SAP HANA platform, along with the hybris Commerce Suite.
This combination of solutions in the areas of commerce and digital marketing are designed to assist in enabling businesses to perform cross-channel analysis of customer data. The purpose is to achieve better business results by delivering a more contextually relevant customer experience, encourage real-time customer engagement.
Dr Vishal Sikka, member of the SAP AG’s Executive Board, Products and Innovation, said Adobe had been an “amazing partner” on the SAP HANA innovation journey through the enterprise.
“Together, the Adobe Marketing Cloud and the SAP HANA platform will enable companies to engage customers in real-time personalised experiences across marketing channels, and to analyse massive data and business processes in real time, unearthing unprecedented business opportunities.”
Brad Rencher, senior vice president and general manager, of Adobe’s Digital Marketing Business, said in the new era of digital marketing, a strong bridge connecting the worlds of the CMO and CIO is a “strategic imperative”.
“Adobe and SAP, two powerhouses in marketing and commerce technology, are taking a groundbreaking step toward delivering solutions that marketers can use to succeed in today’s business environment.”
Among the benefits of the partnership, according to SAP, will include the ability to personalize consumers’ shopping experience via omni-channel commerce, identify opportunities and execute marketing campaigns at higher speed, and deepen customer relationships. The marriage of the SAP Customer Engagement Intelligence solution powered by HANA and the Adobe Marketing Cloud will also enable marketers to gain a 360-view of the customer and their transactions.
