In August 2024, SAP AppHaus Network partner AGILITA introduced the AGIL AI.Sales solution on the SAP Store, leveraging SAP Business Technology Platform (SAP BTP) to enhance sales processes through AI-driven automation and user-centric innovation.
The SAP AppHaus Network is known for its focus on human-centered design, ensuring that innovation aligns with business needs and user expectations. By incorporating principles from SAP’s Business AI workshop format, AGILITA structured the development of AGIL AI.Sales to prioritize usability, efficiency, and automation. This aligns with SAP’s broader initiative to integrate AI into enterprise applications while maintaining ease of use and seamless workflow integration.
As an early adopter, petZEBA AG implemented the AGIL AI.Sales app to streamline sales processes, allowing sales representatives to record orders via voice commands, locate retailers and customers using GPS, and automate order processing. The application’s integration with CRM systems provided real-time updates, helping the company enhance customer interactions and improve operational efficiency.
Following the implementation, petZEBA AG reported a measurable increase in efficiency, including a 55% rise in customer visits. The time savings enabled by AI-driven automation allowed sales representatives to allocate more focus on customer engagement and relationship management.
Human-Centered Approach in the SAP AppHaus Network
Founded in 2006, petZEBA AG is a family-operated company headquartered in Alberswil, Switzerland. The company specializes in premium food and nutritional products for pets, including dogs, cats, and horses. Serving a broad network of pet stores, veterinarians, breeders, and shelters, petZEBA has established a reputation for quality and innovation in the pet nutrition sector. Expanding its reach, the company launched petZEBA International GmbH in Germany in 2017.
To stay ahead in an evolving market, petZEBA continuously explores digital solutions that optimize internal operations and customer engagement. The adoption of the AGIL AI.Sales app aligns with this objective, demonstrating the company’s commitment to efficiency and technological advancement.
AGIL AI.Sales was designed to enhance sales performance through AI-powered automation and data-driven decision-making. The solution integrates various SAP AI technologies, including SAP AI Core, the generative AI hub, and SAP HANA Cloud vector engine, ensuring seamless interaction across platforms. Key features include:
- Voice Command Order Processing: Enables sales representatives to capture and process orders using voice recognition, reducing manual data entry.
- AI-Powered Sales Insights: Provides intelligent customer visit briefings and predictive analytics for sales opportunities.
- Automated CRM Updates: Ensures real-time data synchronization, enhancing customer relationship management.
- Geolocation Integration: Supports sales representatives in locating nearby customers and optimizing travel routes.
- Centralized Data Management: Offers a unified platform for sales data, ensuring easy accessibility and organization.
By reducing manual effort and optimizing customer engagement, AGIL AI.Sales intends to improve sales performance while ensuring a seamless integration with existing SAP-based workflows.
Driving Innovation with AI Solutions
AGILITA has played a key role in delivering AI-driven solutions that align with SAP’s innovation strategy. The AGIL AI.Sales app was developed with a strong emphasis on user experience, leveraging methodologies from the SAP Business AI Explore workshop to ensure alignment with business needs.
Thomas Neuhaus, head of Digital Experience at AGILITA AG, highlighted that the solution has demonstrated tangible benefits for petZEBA’s sales teams. The implementation resulted in simplified sales processes, intelligent planning, and a substantial increase in customer visits. AGILITA intends to continue enhancing the solution, supporting businesses in leveraging AI for sales optimization and efficiency improvements.
The collaboration between SAP AppHaus Network, AGILITA, and petZEBA AG underscores the growing role of AI in enterprise sales processes. As businesses seek to enhance efficiency and customer engagement, AI-driven applications such as AGIL AI.Sales are expected to gain further adoption. By integrating AI with SAP BTP, these solutions offer businesses the ability to automate workflows, improve decision-making, and drive operational excellence in sales processes.
With ongoing advancements in SAP’s AI capabilities, companies implementing intelligent solutions stand to benefit from streamlined operations and improved sales performance. The SAP AppHaus Network will continue to play a central role in fostering innovation through human-centered design and AI-driven solutions.