Accenture has become the sole global strategic partner of SAP’s latest acquisition, hybris, to help global companies implement cross-border multichannel commerce solutions more effectively.
According to Accenture, the agreement will enable international brands to create consistent consumer transaction experiences across multiple channels, including online, mobile and in-store, regardless of geographic location.
“As hybris’ global strategic partner, Accenture can help bring the hybris’ omni-channel commerce platform to companies that have struggled to implement worldwide transaction solutions that can be tailored to local country needs,” said Anatoly Roytman, EALA managing director of digital consulting for Accenture Interactive.
“Our global presence can reduce the complexity and cost of transforming the consumer transaction experience across multiple geographic markets.”
Frank Schoutissen, vice president channel of hybris says they have seen huge growth in eCommerce in the last few years, often driven by global brands looking for complex platform solutions, but with the ability to offer local languages and market websites for customers.
“Our alliance with Accenture will allow these companies to have both a technology and implementation partner that can help them meet these objectives. We are very excited about the potential this will bring to both companies and the customers we can support as a result of this,” he said.
The partnership underpins a recently won a contract with Nestlé Nespresso S.A. (Nespresso) to implement a multichannel commerce solution that uses hybris software, the SAP Customer Relationship Management (SAP CRM) application, and integration with SAP for Retail solutions as its key elements.
The two and a half year implementation will include eCommerce, point of sale, call-center and back-office functions and will result in a new platform that will help Nespresso offer a more personalised and complete customer experience.
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