SAP Australia and New Zealand (ANZ) has formed a strategic partnership with Express Data for the distribution of SAP’s database and technology, analytics and enterprise mobility solution offerings, including SAP HANA.
Express Data will provide end-to-end management and support for SAP resellers in Australia, from initial enquiry to the delivery of orders, with the aim to streamline buying and administration processes.
The Sydney-based ICT distribution company will also handle all reseller contracts and certification requirements.
According to SAP, the agreement provides Express Data’s resellers access to a broad range of SAP’s solution portfolio, including analytics, managed mobility services, and SAP HANA, while providing SAP with additional reach and coverage across the reseller network.
“We have always valued our network of resellers and have a successful reseller program across the SAP business,” said Beth Ryan, general manager of Ecosystem & Channels, SAP Australia and New Zealand.
“Our partnership with Express Data allows us to further streamline and simplify how our resellers interact with and purchase products from SAP, in many cases cutting down the order-processing time to minutes.”
Peter Masters, director of Vendors & Marketing at Express Data, says the partnership strengthens Express Data’s presence in the database and business application space.
“There are great synergies between SAP and our current vendor partnerships, including Microsoft, Samsung and Cisco. We believe there is a huge market potential for Express Data to assist our partners to capitalise on the demand for enterprise solutions,” he said.
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