By Kirsten Wade
Organisations investing in business-facing software are expected to drive growth, according to IDC research, with opportunities in the enterprise application, middleware and database markets.
The IDC report, ‘Australia Software Market Forecast and Analysis 2012-2016’, revealed an expected compound annual growth rate of 7.4 per cent in software spending to $9912.5 million by 2016.
IDC senior market analyst Vern Hue said the management of continually changing requirements of customers and businesses is a complex task.
“Maximising existing software investment will be a priority for organisations in the near term as this efficiency creates a strong case for investing in business analytics tools and technologies to meet short-term demand,” Hue said.
The application software market in Australia is expected to be the largest revenue contributor in Australia, with the application development and deployment software market forecast to grow at the highest rate of 9.8 per cent by 2016.
“With periphery applications moving into the cloud, organisations now are setting their sights on moving their mission-critical applications into the cloud,” Hue said. “The key enablers in this transformation are driven by organisations’ derived learning from their past application migrations and the shift from a CAPEX to an OPEX model to address cost considerations.”
