By Nathan Luck
Despite only being conceived a year ago, delivered to select customers in November 2010 and made generally available to global customers in May this year, HANA is one of the fastest growing sales pipelines for new products in SAP’s history.
SAP sees HANA heralding a new generation of analytics, business applications and IT simplification through in-memory computing technology, introducing a new paradigm of real-time computing and allowing companies to rethink their existing business challenges and tackle entirely new ones.
“One customer is using SAP HANA to run real-time simulations to understand profitability and improve margins per project using granular revenue and cost data,” said a company spokesperson. “Another customer that provides IT services for transportation companies is using SAP HANA to search through 360 million traffic records in a little over one second, allowing taxi companies to direct and dispatch cabs more efficiently and in real time.”
As part of SAP’s commitment to innovation without disruption, SAP HANA is designed to bring these benefits to companies without interrupting their existing IT systems. The appliance can also help customers streamline those systems by eliminating layers of the traditional stack.
“General availability is a major milestone for SAP HANA, but this is just the beginning,” said Dr. Vishal Sikka, executive board member, technology and innovation, SAP AG. “SAP HANA brings a fundamental transformation to the way companies run their businesses and is at the heart of innovation across our entire product and technology portfolio at SAP. As we showed at SAPPHIRE NOW a few weeks ago, SAP HANA provides significant business value to customers, and I look forward to the next milestones with SAP HANA, building breakthrough new applications and building out the SAP HANA application cloud to deliver them.”
SAP also announced that Mitsui, one of the world’s most comprehensive trading companies, has joined a growing list of customers around the world that are already seeing the technology’s value, including Charité – Universitätsmedizin Berlin, The Charmer Sunbelt Group, Hilti and Medtronic.
