Imagine Dragons and SAP SE have launched the One4 Project to support efforts to help the hundreds of thousands of refugees in urgent need of humanitarian assistance, particularly across the Middle East and Europe.
Under the One4 Project, Apple, KIDinaKORNER/Interscope, and Imagine Dragons will donate their proceeds from downloads of the band’s new song, ‘I Was Me’, to the UN Refugee Agency (UNHCR), and SAP will donate USD 10 cents for every download up to the first five million downloads from iTunes.
“The refugee crisis is incredibly urgent in terms of the number of vulnerable people being affected every single day. As a band we wanted to get involved and decided to partner with SAP and Apple to try and make a difference,” said Dan Reynolds, lead singer of Imagine Dragons. ‘I Was Me’ is a song about trying to regain your life, which is exactly what millions of people are going through right now. Whether it is by downloading this track or by other means, we hope people everywhere recognise the severity of the situation and find a way to assist these families in desperate need.”
“SAP’s culture is reflected in our vision of helping the world run better and improving people’s lives. When one of our employees had an idea of how SAP could use two of our greatest strengths – our employees and our expansive network of customers, partners and friends – we felt compelled to see this idea through to fruition,” said Robert Enslin, member of the Executive Board of SAP SE. “Uniting the passion that SAP and our friends at Imagine Dragons and iTunes share for social responsibility through the One4 Project is a natural extension of these networks in action and represents the power one idea can have when supported by many.”
The funds raised will assist the UN Refugee Agency in its efforts to provide aid and assistance to the increasing numbers of people forced to flee their homes due to conflict and violence, many of whom continue to risk their lives crossing the Mediterranean Sea.
To download ‘I Was Me’, visit iTunes at www.itunes.com/iwasme.
