By Eleanor Reader
Australian investments in IT are expected to rise as the C-suite bets the success of their organisations on innovation, according to IDC’s 2012 Continuum Study.
Nearly 39 per cent of study respondents stated their IT investments will increase over the next 12 months with a focus on mobility to drive business outcomes; virtualisation and automation to build better scale and agility; and unified communication to enhance productivity.
This comes at a time when enterprises are focusing their efforts on customer centricity and innovation, causing a rise is project-orientated services around big data/analytics, mobility, cloud and industry-specific digitisation solutions.
IDC forecasts that the IT services market is expected to grow at a compound annual growth rate of 3.9 per cent in Australia, from $15.2 billion in 2012 to $17.7 billion by 2016.
“There is tremendous scope for IT innovation at the enterprise level by exploiting the phenomenal potential of social media, big data/analytics, mobility, and cloud computing to drive business growth,” said Raj Mudaliar, senior market analyst, IDC Australia.
“In this digital economy, as more opportunities arise for IT and network consulting, system integration and application development services. Service providers need to proactively engage with their customers by continually demonstrating their capabilities to cater to the organisation’s IT demands in this emerging new environment.”
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