By Eleanor Reader
SAP is extending its retail app portfolio with the announcement of a new range of mobile apps to help retailers market to and engage with customers.
SAP Customer Loyalty, SAP On-Shelf Availability Manager and SAP Retail Store Ops Associate mobile apps were announced at the NRF 102nd Annual Convention & EXPO, being held January 13-16 in New York City.
According to SAP, these new apps enable retailers to deliver a superior omni-channel experience both directly to consumers’ mobile devices and via mobile equipped in-store associates.
“With 70 per cent of consumers grabbing for their phone while shopping, it’s not surprising that mobile commerce revenue is expected to explode to US$1 trillion by 2017,” said Sanjay Poonen, president and head of mobile division, SAP.
“It’s natural that people want to connect with their favourite brands on their mobile devices, whether on the couch or in the store. This presents an opportunity for retailers to meet consumer demand, using mobile technology to deliver superior customer service, drive brand engagement and create unique experiences designed to suit the consumer need in a format they want.”
The new SAP mobile app range includes:
SAP Customer Loyalty, which allows retailers to send offers directly to customers’ phones and provide real-time access to information such as rewards granted, points available, status levels and more. The app is yet to be released.
SAP Retail Store Ops Associate provides store associates with access to information in back-end systems, allowing them to answer any questions customers might have about specific products, including regular and promotional price and duration of promotion, available stock levels, product descriptions and warranty information. It will also enable associates to perform correct inventory counts or transfer products, perform in store markdown on shelf and perform ad-hoc counting. The app is available now on iPhone.
SAP On-Shelf Availability monitors sales transactions, detects discrepancies in sales patterns that might relate to product availability on shelf and issues warnings. Retailers can gain a real-time insight into on-shelf availability on a weekly, daily and hourly basis, as well as processing status and processing time and list products that might be out of stock. The app is available now on iPad.
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