Enterprises need to radically change the way they approach data management as volumes grow exponentially, according to analyst Joshua Greenbaum, who visited Sydney in October 2010 to speak at the Mastering Business Intelligence with SAP conference. Freya Purnell reports.
Joshua Greenbaum, principal analyst at the US-based Enterprise Applications Consulting, spoke about the growing challenges associated with understanding and using the ever-increasing amount of data within organisations. “It was very simple once upon a time when everything was relational data coming out of the R3 system and the data itself was well understood. Now we have this mass influx of data coming from all points… We see data as absolutely fundamental to companies, so there’s a complexity in the quality and quantity of data and a complexity in the analysis which really requires the beginning of a culture of information,” Greenbaum said. He argues that the technology is way ahead of the cultural adjustment required to maximise and leverage the use of data from disparate sources within the organisation.
Click here to read the full article in the December 2010 edition of Inside SAP.
