By Emily Jacobs
SAP AG has released a new retail data repository powered by the SAP HANA platform.
The SAP Customer Activity Repository application brings together customer, sales and inventory information from siloed applications to help retailers become more customer-centric.
“As consumers expand their shopping experiences across multiple purchase channels, retailers have an opportunity to engage more fully and provide more personal interactions,” said Lori Mitchell-Keller, global head, Industry Business Unit Retail, SAP.
“With SAP Customer Activity Repository, retailers will have access to powerful consumer insights, be able to centralise critical business data and run reports instantly, and make better business decisions that support both sales and the customer experience.”
The application consolidates customer interactions from stores, online and mobile channels with insight from social media such as Twitter and Facebook.
As the host of the data repository, SAP HANA is expected to deliver fast insight at a user-determined level of detail, helping reduce the time needed to handle multiple data transactions.
PGA Tour Superstore CIO Stephen McDonnold, said, “To present our brand to a growing base of digital natives and active sports enthusiasts providing information right now is a key differentiator. Utilising SAP Customer Activity Repository and SAP HANA will allow us to provide instantaneous inventory availability, targeted promotions and cross-channel fulfilment to our on-the-go consumers.”
Additional features include real-time visibility into consumer sales data down to the transaction level and one integrated data pool for all customer transactions across channels.
Availability of the SAP Customer Activity Repository is planned for the first quarter of 2014.
