SAP has expanded its relationship with big data management provider Digital Route, to produce an enhanced solution for communication service providers (CSPs).
Traditionally telcos have had difficulties bringing together data from both operational and business support systems, which has presented problems in getting a clear picture of customer information.
According to SAP, by connecting these two key data stores, telcso will have a more complete view of customers’ experiences and interactions, which could provide insights that will help to reduce churn, create more successful service offerings and drive deeper customer satisfaction.
The SAP Convergent Mediation application by DigitalRoute collects and processes data from operational and business solutions, which can be used to power analytics based on the SAP HANA platform in conjunction with the SAP InfiniteInsight solution and the SAP Customer Usage Analytics application.
By merging big data derived from both network and business sources in real time, SAP and DigitalRoute plan to offer a solution that directly enables the CSP to address challenges like churn management, real-time IT and OSS-based Policy Control (PCRF), and network experience management in a predictive way.
DigitalRoute CEO Johan Bergh said using real-time insights in this way will provide telcos with a platform and toolbox to enhance customer experience.
“This quickly supports minimising churn and enabling new services to reach [the] market far more accurately matched to the customer’s interests than could be accomplished before. This also clearly shows that the partnership between SAP and DigitalRoute delivers real value beyond not only BSS but, now, across all aspects of the communications industry,” Bergh said.
