SAP strengthens predictive analytics with KXEN acquisition

SAP AG has announced plan to acquire KXEN, a provider of predictive analytics technology for line-of-business users and analysts.

 

The acquisition is expected to allow SAP to introduce new predictive capabilities to the portfolio of solutions for more than 25 industries, particularly data-intensive vertical industries such as telecommunications, retail, consumer products, manufacturing and financial services.

KXEN technology extends predictive analytics tools beyond data scientists to line-of-business users and analysts in the workplace by automating key modeling and analytical tasks and enabling faster deployment and adoption.

It is intended to complement existing advanced analytics from SAP, including SAP Predictive Analysis software.

“With increased demand for actionable insights from ever-growing volumes of data, broader access to predictive analytics is key,” said Henry Morris, senior vice president for Worldwide Software and Services Research, IDC.

“KXEN supports this objective by moving predictive analytics into the cloud and inside of the enterprise applications most popular with end users.”

SAP plans to incorporate KXEN technology into cloud and on-premise SAP applications built on SAP HANA, including the SAP Fraud Management analytic application, SAP Smart Meter Analytics software and the SAP 360 Customer solution.

KXEN has headquarters in San Francisco and major operating locations in Paris and London.

According to SAP, the transaction is expected to close in the fourth quarter of 2013.

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