By Freya Purnell
SAP and Capgemini have reached an agreement to co-develop a mobile sales execution solution and a joint go-to-market plan for the next five years.
The announcement, which was made at SAPPHIRE NOW in Orlando, Florida, follows on from the global managed mobility agreement Capgemini signed with SAP and Sybase last year.
The new mobile application solution is aimed at companies selling products via mobile direct store delivery with additional requirements for accelerated customer relationship management. It will be based on the Sybase Unwired Platform, and according to SAP, aims to help customers reduce costs and improve customer experience in the mobile channel.
Capgemini recently created a Global Mobile Solutions Service Line, and will bring expertise in mobile architecture design, implementation and hosting services to the partnership.
“We are delighted to sign this significant co-development agreement with SAP and to have been defined as the preferred systems integrator for mobile sales execution in the consumer products industry,” said Fernando Alvarez, mobile solutions global service line leader, Capgemini. “This agreement builds on our strong relationship with SAP in the area of mobile. It will help us deliver further value to our customers as we continually strive to build and advise on solutions, in a sector where mobile channels are developing at a rapid pace.”
“We are partnering with Capgemini because of their strong global footprint, deep expertise in implementation, hosting services, mobile capabilities and functional expertise in the market,” said Sanjay Poonen, president, product go-to-market, and head of mobile division, SAP. “We look forward to developing our go-to-market strategy with them over the next years, as one of the leading forces in the marketplace.”
