With 25 per cent of Australian organisations planning to increase their big data and analytics budgets in 2015, analyst firm IDC predicts 2015 could be a tipping point for adoption.
IDC’s 2014 Big Data Pulse end user research reveals that big data and analytics budgets are up on the previous year, as Australian organisations seek to capitalise upon both top and bottom line ‘data driven’ gains across verticals.
“Australia’s adoption of big data has been characteristic of a two-speed economy, however a growing imperative for organisations to leverage technology to innovate and ultimately competitive not just locally, but globally, is driving data-driven intelligence initiatives,” says Sally Parker, research director for cloud and big data, IDC. “Whilst one of the most mature markets in Asia Pacific, many organisations remain in discovery stage.”
According to IDC’s 2015 Big Data Heat Map, the big data technology and services market is expected to grow at a five-year compound annual growth rate of over 28 per cent from US$260.3 million in 2014 to US$711.2 million in 2018. The fastest growing segments are cloud infrastructure, storage, discovery and analytics applications, and networking infrastructure.
Australian organisations have named improved customer experience and customer service as a top business priority, in line with priorities in New Zealand and Asia Pacific. They expect their big data and advanced analytics projects to deliver outcomes that will improve competitive advantage, enhance customer service and support, and aid with customer acquisition and retention.
