By Eleanor Reader
SAP AG is making it easier for salespeople to communicate on the road by adding new mobile and social features to its SAP Sales OnDemand solution.
Made possible by the launch of their new SAP Customer Insight mobile app, the cloud-based solution allows salespeople and sales managers to access relevant customer information on the spot.
It utilizes new sales intelligence features that allow salespeople to “go beyond social selling” by identifying customers’ buying patterns and creating a “360-degree customer view”.
SAP Sales OnDemand uses a hybrid model that can be tailored to the specific selling needs of the business and provides support in a mix of cloud and on-premise environments.
Built-in features include easy access to upcoming activities and appointments; key customer information, such as pricing, quotes and orders from back-office systems; real-time news feeds; and key contacts and deals. Integration with the social software solution from SAP, SuccessFactors Jam, enables sales teams to collaborate in real time around sales proposals, engage customers directly for requirements collection or enable post-sales follow up.
SAP Sales OnDemand is updated on a quarterly basis with new innovations, features and extensibility capabilities, and with open APIs.
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