SAP has added specific telco industry functionality to the SAP hybris Marketing solution, which was originally launched in February.
These new features are expected to help telco marketers improve their programs and open up new avenues to serve customers with relevant contextual marketing.
“We fully understand the strategic importance of contextual data to telcos, and are moving quickly to bring this groundbreaking solution to our customers,” said Rick Costanzo, executive vice president and general manager, telco industry and mobile solutions, SAP.
“I believe that context is one of the most important concepts in the Big Data conversation and has the power to transform massive amounts of customer data into one-to-one customer conversations. I am excited about the plan to offer this game-changing technology to telcos, which is expected to help them improve their bottom line by increasing their customer base.”
This new functionality will be integrated with SAP Billing and Revenue Innovation Management solutions and the SAP Convergent Mediation application by Digital Route, which provide the foundation for SAP’s bill support software.
The SAP hybris Marketing solution uses real-time data to continuously update a 360-degree profile of both identified and prospective customers, which will enable telcos to analyse, visualise and explore customer data at very high speed.
The telco-specific version of the SAP hybris Marketing solution is expected to be available April 2015, and will be available for deployment either in cloud or on-premise environments.
