Multinational footwear and accessory retailer The ALDO Group has achieved significant sales improvements with a multi-channel implementation of SAP Hybris Commerce.
Operating two signature brands, ALDO and Call It Spring, and one multi brand retail concept, GLOBO, the group has more than 2100 points of sales across 97 countries.
With customers browsing and shopping across digital channels with increasing frequency, the ALDO Group wanted to engage with this global audience in this digital environment as well as in-store.
The company implemented SAP Hybris Commerce to work across channels to expand into new regions. Working with SAP to upgrade its architecture, the company simplified its back-end operations and gained visibility into its sales lifecycle. It was then able to optimise the customer experience, and lay the groundwork for further growth and additional functionality.
In addition to 20 per cent growth in year-over-year sales, the ALDO Group also grew its website visitors by 4 per cent and its conversions by 12 per cent following the SAP Hybris Commerce deployment.
“The ALDO Group’s customers are like most customer today,” said SAP Hybris chief strategy officer Brian Walker. “They are shopping across devices and channels and expect the businesses they interact with to deliver rich, fast and effective omnichannel solutions.”
Continuing its evolution, the ALDO Group plans to undertake a total site redesign in 2017, which will introduce unique ways to engage digital shoppers through new payment and shipping options, while continuing to provide access to global inventory across all channels, including its mobile application, mobile points of sale, and in-store kiosks.
