SAP Hybris users will be able to create digital shopping experiences tailored to particular target groups with the integration of CoreMedia LiveContext with SAP Hybris.
Content management and digital experience company CoreMedia has previously integrated its platform with SAP Web Channel Experience Management and Internet Sales Application.
The new integration will enable operators of Hybris-based web shops the ability to create personalised shopping experiences, through delivering customised shop designs along with product information and marketing content from many different sources combined. Built-in digital asset management features make it easy for shop owners to manage and integrate digital content such as graphics or videos, and e-commerce teams can easily personalise content.
“If you want to create profitable omni-channel shopping experiences, you need to be able to seamlessly bring together attractive content and current transactions, all within each client’s individual context. So for us, the tailored integration of SAP Hybris and our CoreMedia LiveContext solution was the logical next step,” says Sören Stamer, CEO and founder of CoreMedia.
“The financial benefits for SAP Hybris customers are enormous. Thanks to our more efficient, highly automated processes, we can deliver a significant reduction in production costs. At the same time, we’re enabling a faster time-to-web. In addition, our new system boosts revenue so you can increase the quality of the shopping experience, the average revenue per user, repeat-customers, and significantly enhance the organic web traffic from search engines.”
