Global food company Kraft Foods overcame challenges with migrating clean master data for its plants around the world with the help of Back Office Associates and its DataDialysis governance tool.
The business challenge
Kraft Foods is the world’s second largest food company. With revenues in excess of US$48 billion, they manage 11 brands which generate over US$1 billion annually, and 70 brands which generate more than US$100 million annually from a global distribution in 160 countries. More than 25 per cent of revenue comes from emerging markets, and leveraging their number 1 positions in biscuits and confectionary, over 50 per cent of global revenue is generated from snacks and confectionary brands such as Lu, Nabisco, Oreo, Cadbury, Milka and Trident.
Click here to read the full article in the October 2010 edition of Inside SAP.
