e’ffect 2021 to Tackle Sustainability and the Future of Work


e’ffect 2021 will be touring around six cities across Australia and New Zealand from the 26th of October to the 8th of December to provide in-depth knowledge on the value of sustainability and the future of work.

SAP ANZ’s e’ffect, the ultimate Innovation Experience, is coming back this year with a more engaging, in-person event to bring together homegrown pioneers and global innovators to share and exchange insights with industry and technology experts. e’ffect 2021 will be hosted by the co-founders of Future Crunch– Dr. Angus Hervey and Tane Hunter– and supervised by the Head of Curation for TEDxSydney Fenella Kernebone, who will be working across the event series to ensure local involvement in every city.

Rushenka Perera, Head of Marketing ANZ at SAP, said in an article:

“SAP ANZ is welcoming back in-person events with e’ffect 2021. After last year’s successful digital event series, our award-winning innovation experience is back– touring live across Australia and New Zealand. As e’ffect returns to stages around the region, we’ll continue driving unique experiences that combine creativity, culture, collaboration, people, and technology.”

Driving Local Collaboration for Sustainability and the Future of Work

This year, SAP welcomes a face-to-face e’ffect and goes further by bringing the experience closer to ANZ customers and partners. To be held in multiple cities across the region, the event will kickoff in Perth on 26th of October, then in Brisbane (4 November), Auckland (18 November), Melbourne (30 November), Sydney (2 December), and Canberra (8 December).

Designed in a more personal format, e’ffect 2021 will allow participants to create their journey in their city of choice– from event schedules varying 3-hour to 2.5-hour and 1.5 long – and immerse with emerging technologies in sustainability, the future of work, and data. Political Economist Dr. Hervey and Cancer Scientist Hunter of Future Crunch will be presenting in all cities to showcase the latest happening on the frontiers of science and technology and take an intelligent, courageous optimism about the future. Participants are in for a unique and memorable experience with Future Crunch’s signature of integrating music and captivating visuals in their presentations.

e’ffect 2021 will let attendees meet the creators and the makers and learn how insights can be turned into effective actions in these zones:

Inspiration Stage 

The Inspiration Stage aims to inspire participants with meaningful stories by renowned thought leaders from across Australia and New Zealand. Keynote speakers Dr. Hervey and Hunter will share remarkable stories and insights into the future of technology and science.

The Labs 

The Labs is an interactive space designed as a “user’s guide” to understanding and exploring the capabilities and value of SAP. Participants can expect an innovative exhibit hall experience and immerse in use cases of the next-gen tech as well as engage in discovery sessions. Each city will feature a local use case of SAP technologies in various industries– from delivering operational effectiveness in mining to witnessing innovation in the newly created AppHaus centre at Datacom’s office.

Future of Business

e’ffect 2021, in partnership with innovation partners, will explore emerging technologies and practices in two areas: their value in the future of work and sustainability perspective in solving today’s industry challenges. It will feature innovative demos and step through real-world scenarios that focus on giving data purpose, including Google Cloud’s take on Future of Business.

In the field of sustainability, e’ffect 2021 will deep-dive into scenarios that look at reducing emissions, waste, inequality, and managing ESG (Environmental, Social, and Governance) holistically in building a sustainable and viable business. In the future of work area, participants can go on an in-depth exploration of how digital technologies, such as AI, help organisations navigate the new normal while enhancing engagement and workplace experience.

Inspiration Lane

In this zone, participants will get access to SAP’s partner ecosystem, watch solution demos, and engage with experts to get practical advice on how to become intelligent enterprises leveraging technology, processes, and practices.

Register now and experience e’ffect 2021 in-person in a city near you.

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