The global enterprise mobility management (EMM) software market will almost quadruple by 2019, according to a new forecast by analyst firm Ovum.
The market is set to grow at a compound annual growth rate of 29.5 per cent, from a base of US$2.7 billion in 2014 to just under US$10 billion by 2019.
While EMM software is still a relatively niche part of the overall IT stack, the expanding role of mobility in every part of business will see EMM software taking on a crucial role in managing and securing apps and devices.
Ovum principal analyst Richard Absalom, the author of the report, said, “As enterprise mobility management strategies mature, enterprise IT departments think less in terms of basic device management and security and more about how usage of these mobile devices can transform business processes. This inevitably drives them toward mobile app adoption.”
Of the seven technology components that Ovum said comprise the EMM market, mobile device management (MDM) generated the most revenues in 2014 and will continue to do so. However, Ovum believes MDM as a category is commoditizing, and EMM vendors are turning instead to mobile app management (MAM) and mobile app development platforms (MADPs) to provided added value to customers and drive growth – and these segments are expected to be the primary drivers over growth over the next four years.
Looking across the globe, the Asia-Pacific (APAC) region is one that will provide the fastest growth in coming years, alongside Latin America (LATAM).
“The APAC market is set to grow at a CAGR of over 50 per cent and account for 19 per cent of the overall market by 2019. LATAM will also see fast growth – almost 48 per cent CAGR from 2014-19 – although it will remain by some distance the smallest regional market,” Absalom said.
