Peer recommendations are a top driver of purchases for brands, and to use this to their advantage, companies are developing customer communities beyond social media.
However, these communities are often disconnected from the brand’s commerce site and other online properties, compromising the customer experience.
SAP is seeking to address this disconnection with the launch of SAP Jam Communities, edition for SAP hybris Commerce. The solution displays relevant recommendations and reviews directly in e-commerce stores. It includes features that encourage social sharing and recommendations, introduces related content, and allows companies to build relationships with their customers by identifying and reward brand advocates, who actively contribute content.
According to SAP, these features will improve purchasing conversion rates and provide a more engaging customer experience.
“The online community has long been promised as a place where consumers can meaningfully engage with a brand,” said Sameer Patel, senior vice president and general manager, Collaboration and Communities, SAP SE.
“But these communities are only as powerful as a brand’s ability to provide highly contextual engagement to drive intended outcomes for customers. As demonstrated by SAP Jam Communities, edition for SAP hybris Commerce, SAP has rethought how community and commerce, two integral elements of the customer journey, can blend into a unified experience to better guide consumers through the purchase cycle, and in turn, improve conversions for e-commerce providers.”
