Looking ahead to 2011

Inside SAP brought together leading representatives of the SAP market to discuss how market forces have affected IT requirements over the last 12 months, where the hotspots for growth will be in 2011 and other key trends.


Freya Purnell:
Looking back over the last 12 months, what are the conditions and challenges businesses using SAP have experienced and how has this climate impacted on their IT investments?

Paul Rogers: It has been an interesting year. I have only recently taken over this role and seen a much broader view of clients on how they are investing in and utilising SAP. I think coming out of 2009 into 2010, we saw a very broad set of clients and sectors who were continuing to invest in SAP and run projects, although I would say it was quite heavily dominated by the public sector. But we saw fairly unprecedented growth and interest in new SAP projects from the beginning of this year. Some are standard ERP implementations, but also a number of them are looking to expand their investment into some of the newer products such as BPC and BusinessObjects. But then just in the last two months, I’ve seen a real tightening of the belt, and backing off from investments. All of a sudden the brakes have gone on and a lot of organisations are saying, let’s just take a step back, and see

Click here to read the full article in the October 2010 edition of Inside SAP.

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