By Eleanor Reader
ICT spending in the social and mobile app markets are on the rise, according to IDC Australia’s latest research.
The report, ‘Australia Retail and Wholesale ICT Market 2011 – 2015 Forecast and Analysis 2011 to 2015′, predicts ICT spending within the retail/ wholesale sector is expected to reach $3,389.0 million in 2012 and increase to $3,583.7 in 2015.
The potential for growth in social and mobile apps bodes well for SAP, which is currently focusing strongly on the two areas.
IDC said the rise has been boosted by strong competition from e-tailers and e-marketplaces and attributes this to the strong Australian dollar, confidence in using online payments and the ease of setting up an online store.
“To alleviate the competition from e-commerce players and attract customers back to the stores, retailers are implementing an omni-channel retailing strategy by seamlessly merging the multi-channels (e.g. mobile, social media, TV) that will enable customers a more personalised shopping experience through social, local and mobile (SoLoMo) applications,” said David So, Australian vertical markets analyst for IDC.
“Apart from ICT upgrades and renewals that mainly constitute maintenance spending, vendors can help retailers move to the next level with a well executed omni-channel strategy from a fresh round of ICT spending.”
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