SAP approaches this year’s holiday season with several corporate social initiatives, including the recently launched 5 & 5 by ’25.
Despite all the trials and tribulations that COVID-19 has brought upon every human being, organisations, and institutions around the world, nothing and no one can stop the 2020 holiday season. Though gatherings and Christmas parties will not be the same as last year or even from 10 years ago, there are still plenty of ways and means to reconnect with friends, families, and communities to celebrate the most awaited season of the year.
SAP’s Yearend Corporate Social Initiatives
As a company with an unyielding corporate social responsibility (CSR) strategy that aims to ensure a sustainable future for society and its customers, SAP celebrates the 2020 holiday season in socially conscious ways. Leveraging technology and partnerships with non-profit institutions, SAP’s initiatives this holiday season vary from donating to charitable institutions to bringing holiday cheers through music.
SAP Donations
SAP is skipping the parties and, instead, turning the funds into a donation drive. Employees voted for the top three non-profit organisations to receive their individual contributions that reached a hefty amount of $326,000.
And the donations didn’t always mean monetary. For SAP ANZ, their holiday social efforts range from arranging a Christmas blood donation drive to planting one tree per employee as part of SAP’s target of becoming carbon neutral by 2025.
‘Give Good’ List 2020
Adaire Fox-Martin, SAP Executive Board Member and Global Buy-Social ambassador, recently rallied for people and organisations to support social enterprises and diverse businesses that are culturally and operationally focused on changing the world for the better.
Specifically, Fox-Martin underscored the purpose of 5 & 5 by ’25, a social procurement initiative that is part of the SAP One Billion Lives program, and how this season is the most opportune time to take part in it. She and her team have curated a socially conscious gifting guide, showcasing an excellent range of products that embed positive societal impact. The list includes jewellery made by individuals experiencing homelessness, macaroons that offer second chances, chocolate that creates jobs for young people with autism, and many more.
The gift guides are available for markets where social businesses are thriving such as the UK, the U.S., Canada, Germany, and Australia and New Zealand.
Below are the social enterprises and indigenous businesses in Australia that are part of SAP’s 5 & 5 by ’25:
· The Good Good – a tea supplier based in Sydney (with operations in Australia and the United States) that aims to bring recurrent sources of revenue to charities providing access to education for disadvantaged kids
· Kua – a coffee supplier founded in 2017 that strives to leave a ‘handprint’: a net-positive impact on society and the environment
· Goodwill Wine – a wine company established in 2009 that has given back over AUD 360,000 to charities
· Muru Office Supplies – an Indigenous-owned office supplies retail company that contributes a percentage of its profits to education, employment, health, and wellbeing initiatives that support Indigenous communities
Sing for Hope x Hudson Yards Collaboration
In the U.S., SAP gives back to the communities by sending holiday cheers through music. The German tech giant is partnering with Hudson Yards and Sing for Hope, the New York City-based non-profit organisation that mobilises thousands of artists in creative service.
Beginning 11th of December through the end of 2020, seven pianos and one baby grand are being displayed throughout The Shops and Restaurants at Hudson Yards to feature twenty-five different performances by Broadway musicians and The Juilliard School.
In her article, SAP Global Chief Marketing Officer Alicia Tillman said:
“We are proud to partner with Hudson Yards and Sing for Hope in support of the local NYC community this holiday season. Giving back is the cornerstone of the holiday season and facilitating this through the gift of music is a beautiful way to promote joy and inspiration at a time when we need it most.”
