By Nathan Luck
With speed of implementation paramount, SAP is focused on putting the rapid into IT deployment programs.
In order to achieve a happy medium between line-of-business demands for quick results and IT departments’ requirement for low-risk solutions, companies such as Australia’s Integria Healthcare have realised time-to-value in less than 12 weeks from SAP Rapid Deployment solutions.
Initially only available in North America and German-speaking countries, the solution set covered sales, service, marketing, business portfolio management and supplier relationship management. As part of its quarterly release cycle, SAP has also introduced other affordable and easily integrated offerings for areas such as finance, sales, procurement, IT, supply chain, sustainable operations, manufacturing and HR, to enable companies to hit the ground running and maintain the flexibility to evolve.
Integria Healthcare, a manufacturer, wholesaler and distributor of natural healthcare products to retailers and health practitioners, was one of the first Australian customers to trial the new rapid deployment solutions.
Integria has been steadily increasing revenue across its key markets Australia and New Zealand, but needed to modernise and mobilise its sales processes to support further growth and expansion into new markets such as the United States and Canada.
Integria required an easily navigated, inexpensive browser-based solution that could be quickly implemented to provide better visibility into sales and customer information, as well as enable its sales teams to plan call cycles and handle complaints on the go.
Working with partner Oxygen Business Solutions, Integria implemented the SAP Customer Relationship Management rapid deployment solution on Apple iPads, providing Integria sales representatives with easy, instant access to client data while on the road. This allowed its sales force to effortlessly transition from a system of manual order writing to remote information availability – anywhere, any time.
“We expect to reap big efficiencies around call cycle planning and complaints handling,” said Damien Wilson-Brown, sales manager, WA, Integria Healthcare. “This will increase our face time with customers and therefore improve sales overall.”
