By Kirsten Wade
A benchmarking report by SAP has discovered that companies with mature best practices around mobile technology adoption double their operating margins and experience three times higher revenue growth compared to companies with average mobile practices.
The global study involved more than 300 SAP customers of all sizes and from a range of industries, including banking, professional services and the public sector, and sought to better understand the degree of mobile adoption, maturity of best practices and the impact on enterprise performance across industries.
The study evaluated customers in four areas of competitive advantage, including mobile strategy, creation of mobile applications, control of mobile devices and consumption of mobile applications.
Nick Brown, senior vice president, Mobile Strategy and Market Development, SAP, said while mobile is the primary method of communication, in the workplace the adoption of mobile technology is still in the early stages.
“The benefits of mobile are well documented and understood by most organizations, but a successful implementation requires a clear strategy and comprehensive platform,” he said.
“SAP mobile platform is the only unified mobile solution capable of meeting all mobile app needs, and we expect to reach millions of developers that will create thousands of applications for more than 1 billion people by 2015.”
