Global sportswear manufacturer adidas AG now adds to the list of enterprises that have embarked on a cloud migration journey with SAP on AWS (Amazon Web Services) to accelerate the digitisation of core business processes.
Over the years, SAP has worked closely with AWS to bring value to customers and enable them to be more agile and responsive to the demands of today’s business landscape. In December of last year, AWS launched a new category of offerings dubbed SAP Beyond Infrastructure to help more clients achieve their innovation objectives. Built by partners with extensive SAP knowledge, the solutions provide new capabilities for industry, line of business, and technical use cases to complement companies’ existing SAP environments.
Furthermore, leading organisations such as Under Armour and Qualtrics are already leading the way in reimagining SAP solutions by leveraging AWS to innovate and modernise their operations while also gaining new market opportunities. More recently, adidas joined the roster of customers running SAP on AWS globally. The athletic apparel retailer will digitise critical business processes across its value chain by moving SAP workloads on the cloud. The migration intends to create better consumer experiences, help the firm become more data-driven, and drive new business models including direct-to-consumer (D2C) frameworks.
Detailing more about the latest collaboration with adidas, Greg Pearson, Vice President of Worldwide Commercial Sales at Amazon Web Services, Inc., shared in the statement released:
“We are seeing a fundamental change in how consumer goods companies run their technology infrastructures. adidas joins the thousands of customers that run SAP on AWS, leveraging AWS’s reliable and scalable global infrastructure and unmatched SAP experience to provide key insights, drive innovation, and support the creation of new products and services.”
“We look forward to working with adidas on its SAP and digital transformation strategies that will help speed the introduction of new cloud-based customer experiences like its mobile app, tailored shopping, and personalized offers that deepen the consumer relationship,” he further added.
Migrating SAP on AWS Cloud to Accelerate adidas’ Digitisation
adidas is a German multinational company that has over 62,000 employees across the globe. Dedicated to designing and manufacturing footwear, apparel, and accessories, the group’s brands are made up of Reebok, TaylorMade, and Runtastic. The sports clothing firm’s strategy to move towards cloud-based consumer experiences is anticipated to help provide personalised discounts, early access to new releases and collaborations, priority consumer service, and the flexibility to customise experiences and offers.
Expounding on the new cloud investment, Markus Rautert, Senior Vice President, Technology Enablement at adidas AG, explained:
“We want to drive innovation across our business, which includes everything from how we design our products to how we engage with the consumers who buy them. By committing to cloud infrastructure, we have the scalability and elasticity we need to handle the seasonality of our business during peak demand and support the projected growth in our e-commerce business in the years to come.”
Moreover, adidas’ modernisation of its SAP ERP system intends to deliver the technological foundation the company requires to connect data across the business. The cloud-based platform will help the company’s physical sales channel by integrating its SAP S/4HANA environment with AWS technologies including machine learning (ML) capabilities, such as Amazon SageMaker, as well as analytics to optimise the supply chain, inventory, and merchandising processes for retail outlets all over the world.
“Deploying SAP environments on AWS isn’t just about transforming our technology—it’s about transforming business opportunities and using AWS’s wide range of cloud capabilities to create efficiencies and bring us closer to consumers,” Rautert emphasised.
Under the partnership, AWS Sustainability programs will also assist adidas in reducing the environmental footprint of their cloud usage by assessing present and future cloud architectures and identifying which technological decisions will help the company achieve its overall sustainability goals.
