Aramtec, the veteran food service company in the UAE, has launched a groundbreaking strategy to become fully cloud-based and digitally empowered. Through a collaboration with John Keells IT, they are adopting the SAP digital core system, RISE With SAP, to drive this pivotal transformation in their business operations.
As a key player in the food service industry, Aramtec, with its impressive presence across the UAE, Qatar, and Saudi Arabia, has demonstrated a consistent pattern of growth and expansion. The company’s latest endeavor, however, marks a significant shift towards a comprehensive digital transformation journey. The focus is on redefining its operational landscape with innovative technology and state-of-the-art systems.
The General Manager of Aramtec, Edgard Chalhoub, has been vocal about the company’s ambitious goal to take full advantage of digital technology. Leveraging the capabilities of the SAP digital core, Aramtec is gearing up to revolutionize various aspects of its operations. The objective is to provide a digital makeover to the management of their complex supply chain, expansive distribution network, and massive inventory, comprising more than 2000 stock-keeping units (SKUs).
The Business Transformation as a Service (BTaaS) offering RISE With SAP will play a critical role in this transformation, serving as the digital core. This platform is set to amalgamate the benefits of advanced analytics and comprehensive business process transformation, providing the much-needed push for Aramtec’s innovative strategy, widely known as Project Phoenix. This strategy primarily aims to upgrade the food services provided to a variety of commercial outlets, including hotels, restaurants, and airlines across the regions they operate in.
Unleashing Potential Through the SAP Digital Core
Aramtec’s decision to adopt RISE With SAP marks a significant milestone in its digital transformation journey. This innovative platform not only facilitates Aramtec’s transition to a cloud-based infrastructure but also offers a seamless pathway to the cloud for any customer, regardless of their starting point or the complexities involved. Aptly termed as ‘Business Transformation as a Service,’ this comprehensive platform is designed to package all the required products and tools into a single, integrated solution, thereby expediting Aramtec’s journey to the cloud.
The Executive Director of MidMarket, SAP UAE, Mohamed Hammad, has expressed high regard for Aramtec’s progressive vision and transformation strategy. He also shared a keen interest in closely collaborating with John Keells IT to ensure the successful deployment of RISE With SAP.
John Keells IT’s involvement in this transformation journey has been paramount. As a strategic partner, they have highlighted the importance of adopting a cloud-first, mobile-first, and AI-first strategy in this digital age. Dr. Ramesh Shanmuganathan, a senior executive at John Keells Holdings PLC and John Keells IT, mirrored this sentiment, expressing excitement for the potential milestones Aramtec could reach through this transformation.
Embracing the SAP digital core for its next phase of growth is a testament to Aramtec’s forward-thinking approach and readiness to evolve with the digital era. With John Keells IT as their strategic partner and RISE With SAP serving as the technological backbone, Aramtec is primed to redefine its business landscape and set new benchmarks. This transformation underlines Aramtec’s commitment to continuous innovation, customer satisfaction, and preparedness to lead the next waves of transformation within their industry.
Moreover, this case presents a blueprint for other organizations keen on leveraging digital technology for growth, efficiency, and a competitive edge. With Aramtec as a trailblazer, the food service industry can expect a new era of digital advancement, promising higher standards of service, more efficient operations, and an overall shift towards a more technology-driven future.
