German enterprise software giant SAP has unveiled a global partnership with Ducati Motor Holding S.p.A., the motorcycle-manufacturing subsidiary of Ducati, leveraging the RISE with SAP offering to accelerate digital business transformation.
To be able to respond quickly and efficiently to an increasingly challenging supply system globally, Ducati places its customers — who are enthusiastic about their products — at the core of its business. Just last week, Ducati Australia and New Zealand opened its newest flagship Ducati dealership, Ducati Melbourne West. Robert Gattereder, Chief Executive Officer at Preston Motors Group, said that the company is delighted about its latest flagship store, which will showcase the Italian brand and provide clients with a premium customer experience (CX).
Committed to setting new standards for customer satisfaction, Ducati recently teamed up with SAP in order to establish an intelligent business network with the company’s partners and suppliers. According to the press release, this will allow for further digitalization of business operations. Additionally, the two companies’ partnership is founded on the mutual goal of enhancing the experiences of dedicated Ducati clients through continuous innovation using cutting-edge technologies and services.
Emmanuel Raptopoulos, President of EMEA South at SAP, said that he could not be any prouder to become a part of Ducati’s business transformation journey by combining SAP’s capabilities, innovative know-how with CX, supply chain, and the Business Transformation as a Service (BTaaS) solution RISE with SAP. He added:
“Customer experience today represents everything, and Ducati wants to put CX even more at the center of its operations.”
“Working alongside Ducati in the MotoGP World Championship as official partner of the Ducati Lenovo Team is a tremendous honor for SAP. The power and excellence of Ducati motorcycles, combined with the best of SAP innovation, are a winning combination,” Raptopoulos remarked.
Accelerating Transformation Through RISE with SAP Offering
For Ducati Chief Executive Officer Claudio Domenicali, customers have always been the primary focus of the company’s strategy, and its goal is to provide them with the an excellent experience in the world of two-wheeled industries. He further explained that because of the company’s emphasis on product development, it places a significant amount of importance on staying on top of the latest innovations and technological advancements.
“Supply chains are increasingly complex and have been subject to transformation in recent years. Having a partner like SAP at our side will allow Ducati to make the supply chain even more flexible, reactive, and integrated, connecting the needs of the ‘Ducatisti’ better to the logic of supply and production,” Domenicali added.
Furthermore, Ducati will also implement the following solutions to achieve its business objectives:
- SAP Commerce Cloud for online business management – The tech giant’s commerce solution is built mainly for large enterprises with advanced business-to-business (B2B), business-to-consumer (B2C), and business-to-business-to-consumer (B2B2C) use cases. As a customizable solution, it intends to deliver hyper-personalized omnichannel experiences through the management of complex configurations, products, and catalogs.
- SAP Integrated Business Planning (SAP IBP) for Supply Chain for digital supply chain planning – The cloud-based SAP IBP solution is powered by SAP HANA, and it integrates sales and operations planning (S&OP), demand forecasting, and response and supply, demand-driven replenishment and inventory planning.
Moreover, the partnership between SAP and Ducati extends into the realm of racing, a domain in which technology advancement and innovation have consistently been the primary drivers of excellence. The 2022 season of the FIM MotoGP World Championship will see SAP become one of the official partners of the Ducati Lenovo Team in the competition.
