SAP Commerce Cloud integrates seamlessly with Bloomreach’s AI-powered search and merchandising capabilities to deliver world-class buying experiences.
The ever-changing lockdown and social distancing restrictions have been the catalyst to the skyrocketing growth of e-commerce. Enterprises have to swiftly expand their digital presence to ensure they catch the unprecedented growth of online shopping to remain agile and competitive. The study titled “The Influential Shopper” reported that although overall monthly retail expenditure in the countries surveyed declined by 9{8bf2b29f36318f0ac46ab1cc03d7035abce669a1cea16c9ed62389a818fa22fd} from January-March to June-August 2020, online spending increased by 15{8bf2b29f36318f0ac46ab1cc03d7035abce669a1cea16c9ed62389a818fa22fd} on average.
Bloomreach, the leader in commerce experience™, is in a unique position in the B2B market, especially now when enterprises are clamoring for solutions that would allow them to scale and deliver time-to-value at speed as well as enhance the customer experience. Known for its AI-driven search and merchandising tools (brSM), next-gen content management system (brXM), and digital experience platform (brX), Bloomreach has made major milestones last year as it powered over USD 200 billion in digital commerce experiences, representing 25{8bf2b29f36318f0ac46ab1cc03d7035abce669a1cea16c9ed62389a818fa22fd} of all retail eCommerce experiences in the US and the UK.
With data and AI as a springboard, Bloomreach continues to enable enterprises with next-generation solutions to boost their online presence and capabilities. Bloomreach Experience (brX) for SAP Commerce Cloud, an app designed to build and optimise personalised digital buying experience, is now available on SAP Store.
Enhancing Capabilities with SAP Commerce Cloud
The brX accelerator for SAP Commerce Cloud is a B2B solution that enables enterprises to provide a one-to-one personalised online buying experience by seamlessly combining content and commerce across the entire buyer’s journey. By blending content such as blogs, landing pages, and product detail pages, each visitor and customer gets to view products that match their needs.
Sharing about the B2B app development Brian Walker, Chief Strategy Officer at Bloomreach, said:
“It looks easy, but it’s actually quite difficult to do. The secret is in data and AI.”
brX easily integrates with SAP Commerce Cloud without the need for re-platforming, which allows enterprises to maximise their SAP cloud solution investment. With brX, businesses can quickly start building innovative digital experiences on top of their existing commerce infrastructure.
Walker stressed that the integration of SAP Commerce Cloud perfectly complements the brX platform that is purpose-built to leverage artificial intelligence. He said that there is no slowing down in enterprises embracing the digital-first strategy as consumer behaviours continue to shift towards convenience and safety. Today’s consumers are becoming more discriminating and utilise online search before the actual purchase– one solid reason why personalisation is now a critical game-changer.
As the only DXP purpose-built for commerce, brX enhances the capabilities of SAP Commerce Cloud with Bloomreach’s AI-driven Search, Merchandising, Content Management, Recommendations, and SEO modules to help marketers and merchandisers create engaging digital experiences and meaningfully grow revenue. The product has been internationalised to meet the needs of global customers and localised to incorporate local business best practices
Walker also highlighted the importance of brX being available on SAP Store, which recently became a consolidated store that merged the SAP App Center for partner solutions and SAP Store for SAP solutions. He said that being on the SAP Store makes it accessible for customers and for the SAP sales team to recommend brX.
Both brX and SAP Commerce Cloud have achieved massive growth in 2020 as customer’s familiarity with online shopping increased. As the pandemic continues to influence consumer behaviours, brX for SAP Commerce Cloud presents opportunities to businesses today to enhance the customer experience, remain competitive, and employ personalised engagement strategies.
