Analyst firm IDC has appointed marketing and sales executive Iggy Pintado as managing director for Australia and New Zealand, replacing Ullrich Loeffler, who has left to pursue other interests.
Pintado was most recently head of marketing at SAS Australia and New Zealand, but he has also previously senior management and executive positions in enterprise sales, marketing, digital management, communications and business operations at IBM, Telstra, UXC Connect and the Australian Institute of Company Directors. He is also the author of Connected Generation, and a recognised thought leader in digital and innovation business initiatives.
Pentad will report to IDC Asia Pacific’s managing director, Eva Au.
“Organisations are increasingly searching for insights from the wealth of data available to them. Iggy will lead IDC’s unrivaled global coverage with regional and local presence, knowledge, expertise and support in Australia and New Zealand to deliver insightful analysis and credible forecasts to help customers deliver sound business strategies,” Au said.
