Qualtrics’ customer experience management software, CustomerXM, has been named a Leader for two consecutive years in Gartner’s Magic Quadrant for Voice of the Customer 2021. The platform was highly distinguished against thirteen of the most advanced VoC applications that enable organisations to drive enhanced customer experiences by providing in-depth knowledge of customer needs and expectations.
According to Gartner, the VoC (Voice of Customer) application software market is maturing rapidly, hitting a 20{8bf2b29f36318f0ac46ab1cc03d7035abce669a1cea16c9ed62389a818fa22fd} growth in 2020 amidst the pandemic and is forecasted to continue on double-digit growth in the coming years. As more organisations adopt customer experience management solutions that offer sophisticated AI-driven analytical capabilities, the report highlighted that large-scale vendors will soon keep up with Qualtrics’ forecasted $1 billion 2021 annual revenue. Qualtrics was recognised in Gartner’s Magic Quadrant for VoC for excelling in three key areas namely platform innovation, partner ecosystem, and safe choice.
Over 13,000 of the world’s best brands and over 85{8bf2b29f36318f0ac46ab1cc03d7035abce669a1cea16c9ed62389a818fa22fd} of Fortune 100 leverages Qualtrics to help them turn insights into actions and deliver exceptional brand, customer, employee, and product experiences. One of the latest global organisations that have partnered with SAP’s XM company to drive improvements in its processes and initiatives is Movember, a leading charity that advocates for men’s health with specific focus on mental health and suicide prevention, prostate and testicular cancer.
Leveraging Qualtrics Customer Experience Management Software to Improve Future Projects
Headquartered in Melbourne, Australia, Movember has been raising charities to fund breakthrough programmes such as clinical tests and mental health researches. Since 2003, the non-profit organisation has already raised over AUD 1 billion and funded over 1,250 projects dedicated to uplifting men’s health.
Movember has partnered with Qualtrics to enable the organisation to gather insights on the impact of its groundbreaking programmes worldwide that would help them realise the ambitious goal of a 25{8bf2b29f36318f0ac46ab1cc03d7035abce669a1cea16c9ed62389a818fa22fd} reduction in men’s premature death by 2030. Leveraging the Qualtrics CustomerXM platform, the organisation intends to gather feedback from project participants in Australia, New Zealand, UK, Ireland, the United States, and Canada to enable Movember to make tailor-fit improvements to enhance the experience in the succeeding programmes and charities in specific countries.
Movember will also utilise Qualtrics for its in-house research to gather actionable insights on men’s health knowledge, needs, and behaviours, among other factors, to help the organisation gauge and quickly adapt to trends.
Jenny Anderson, Director of Monitoring, Research & Evaluation at Movember, explained that understanding the impact of the organisation’s projects is critical to achieving more positive outcomes and experiences. She added:
“The insights captured with Qualtrics, coupled with the ability to conduct our own research, will help Movember encourage program participation, continue to raise awareness of important and emerging issues, and ultimately save lives by utilising data and insights to implement evidence-based programmes.”
Lisa Khatri, Head of Customer, Brand & Design Experience, Asia Pacific and Japan, Qualtrics, highlighted the significant role of organisations in addressing ongoing health challenges that have been magnified during the pandemic.
“The experience-centric approach adopted by Movember is a leading example of how charities can improve the effectiveness of their programs and initiatives, ensuring the charity continues to make a huge difference to men in Australia and across the world,” Khatri stressed.
The partnership with Movember is not the first venture of Qualtrics that is related to cancer awareness. The SAP-owned company has been covering all administrative costs of 5 For The Fight, a nonprofit that encourages everyone to give $5 for the fight against cancer, and has raised over $25 million through NBA “jersey patch” sponsorship in 2020 to support cancer research. Furthermore, Qualtrics CEO Ryan Smith personally advocates for 5 For The Fight because he has built the software company with his late father who was then recovering from throat cancer.