The market presence of Qualtrics in Australia and New Zealand is further strengthened with the creation of a dedicated Public Sector business unit and the IRAP assessment completion of its Experience Management portfolio and research technologies, including CustomerXM, EmployeeXM, and DesignXM.
Qualtrics, the leading Experience Management (XM) provider and creator of the XM category, has been scaling up its operations in the Asia Pacific recently, eyeing a 5X expansion of workforce in the region by 2024 in response to the growing demand for Qualtrics XM solutions. As part of the expansion strategy, the SAP-owned company has also relocated to a larger APJ headquarters in Sydney and launched a data centre in Singapore to ensure all governments and businesses across Southeast Asia comply with data sovereignty and security requirements when using Qualtrics.
Increasing Footprint of Qualtrics in Australia and New Zealand
In the A/NZ region, Qualtrics carries on with its goal of growing its local operations by establishing a dedicated Public Sector business unit comprised of a country-wide team responsible for providing all levels of government with industry-specific capabilities, expertise, and on-going support. Led by John Preller as Head of ANZ Public Sector and supported by a global team of industry experts, the new business unit intends to deliver experience transformation across multiple engagement channels to residents and employees.
Furthermore, the Qualtrics Experience Management Platform has been independently assessed through the Information Security Registered Assessors Program (IRAP) to the classification level of PROTECTED. An Australian Signals Directorate (ASD) initiative, IRAP provides high-quality information and communications technology (ICT) assessment of a system’s security against Australian government policies to ensure ICT systems meet the Government’s cyber security standards.
“To ensure residents and employees feel safe, supported, and enabled in today’s fast-changing environments every government needs the ability to identify and deliver the experiences people want and expect. As governments in Australia and New Zealand – and across the world – turn to Qualtrics to help them improve the experiences they provide to residents and employees, today’s announcement demonstrates our commitment and dedicated capabilities to help them on their journeys,” said John Preller.
Accelerating Experience Transformation
Together, the Qualtrics Public Sector team and the XM solutions that passed the IRAP assessment provide government departments and agencies enhanced experience management capabilities that would enable them to scale up and accelerate the delivery of world-class experiences for their residents and employees, fast and securely. Over 150 government departments and agencies in Australia and New Zealand are currently leveraging Qualtrics XM solutions.
Commenting on the latest development in A/NZ, Brigid Archibald, Managing Director for Qualtrics in the Asia Pacific and Japan, said:
“Adopting a resident-centric approach that puts people first and continually designs experiences and initiatives around individual needs must be a priority for every government department and agency in Australia and New Zealand.”
“Not only do residents and employees have higher expectations than ever before, the types of services and support being delivered by governments are critical as we adapt for our post-pandemic future. By ensuring the experience is positive in each individual engagement – whether it’s getting access to someone’s COVID vaccination status or accessing council information – governments will encourage adoption, lasting usage, and ultimately trust among residents, as well as improve wellbeing, productivity, and engagement among their teams,” added Archibald.
