In a world where artificial intelligence (AI) is rapidly transforming the retail landscape, SAP Emarsys has emerged as a frontrunner in harnessing the power of AI to revolutionize customer experiences. With the announcement of its groundbreaking AI Product Finder, SAP Emarsys is poised to empower brands and marketers to deliver unparalleled personalization and product recommendations. This development comes at a time when consumer demand for AI in commerce is reaching unprecedented heights, as evidenced by SAP Emarsys’ latest research, which reveals a 25% increase in positive sentiment towards AI-powered retail experiences since 2023.
SAP Emarsys’ recent survey, which polled over 2,000 US consumers, paints a compelling picture of the growing acceptance and appreciation of AI in the retail sector. A remarkable 64% of shoppers now believe that artificial intelligence has enhanced their shopping experiences, marking a significant increase from the 51% recorded in 2023. This shift in consumer perception underscores the transformative impact of AI on the retail industry.
The survey further highlights the specific ways in which AI is reshaping the shopping journey. Notably, 35% of consumers find that AI has streamlined their shopping process, making it more convenient and efficient. Additionally, 31% of respondents feel that AI is instrumental in delivering more personalized retail experiences, while 35% credit AI with helping them discover new products. These findings also underscore the multifaceted benefits that AI brings to the table, from simplifying the shopping process to enabling targeted product recommendations.
SAP Emarsys’ AI Product Finder Revolutionizes Product Recommendations
Moreover, the adoption of AI is not limited to the consumer side of the equation. Marketers, too, are increasingly recognizing the immense potential of AI in driving customer engagement and loyalty. SAP Emarsys’ research reveals that 72% of US marketers have ramped up their investments in artificial intelligence in 2024. This surge in AI investment is also yielding tangible results, with 78% of marketers attributing improved customer engagement to AI and 75% reporting a corresponding boost in customer loyalty.
Against this backdrop of growing demand for AI in retail, SAP Emarsys is excited to introduce its AI Product Finder. This innovative tool is set to transform the way brands recommend products and personalize customer experiences. By leveraging the power of AI, the Product Finder enables marketers to intuitively search through vast product catalogs, quickly identifying the most relevant items to incorporate into their campaigns.
As Joanna Milliken, CEO of SAP Emarsys, explains, the AI Product Finder is designed to empower marketers to work more efficiently and effectively. By automating the process of finding and recommending relevant products, the tool allows marketers to focus on creating highly curated and engaging content that resonates with customers. This, in turn, leads to improved message relevancy, increased engagement, and, ultimately, higher return on investment (ROI).
A Commitment to Responsible AI
While embracing the transformative potential of AI, SAP Emarsys remains steadfast in its commitment to customer privacy and trust. Joanna Milliken also emphasizes that these principles are at the core of all AI developments at the company. SAP Emarsys has actively engaged with leading brands through AI focus groups, addressing concerns about data use and AI in marketing.
In a proactive move, SAP Emarsys has pledged its support for the EU AI Act, demonstrating its dedication to upholding the highest standards of effective and efficient data privacy. This commitment further reflects the company’s recognition of the importance of responsible AI deployment, ensuring that the benefits of AI are harnessed in a manner that respects and protects consumer interests.
As the retail industry continues to evolve, AI is proving to be a game-changer in delivering personalized, engaging, and loyalty-driving customer experiences. SAP Emarsys, with its AI Product Finder and unwavering commitment to responsible AI, is at the forefront of this transformation.
