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Steve Hatcher Joins Syntax as SAP Americas Leader

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Syntax Systems, a global provider of technology solutions for cloud application implementation and management, has announced Steve Hatcher as its new Chief Customer Officer for SAP Americas.

Steve Hatcher brings over 30 years of SAP expertise to his new role, where he will focus on driving Syntax’s expansion in the Consumer Industry across North America. Hatcher co-founded Rizing, a leading global SAP partner, where he held various senior leadership positions. His contributions at Rizing included establishing the Global Customer Success Office and developing strategies that significantly impacted customer outcomes.

As co-CEO of Rizing’s Consumer Industries division, Hatcher played a pivotal role in expanding its influence in the North American retail sector. This extensive background underscores his ability to lead transformative initiatives and deliver measurable value to Syntax’s clients. His work has consistently revolved around enabling businesses to leverage SAP solutions effectively, ensuring sustainable success.

SAP Americas: Strategic Expansion Goals

Syntax’s decision to appoint Hatcher aligns with its goal of increasing its presence in Consumer Industries. The company intends to address growing demand for SAP-based solutions by offering innovative strategies tailored to the unique needs of the market. By emphasizing customer transformation and growth, Syntax aims to position itself as a trusted partner in the region.

Luc Dubois, CEO of the Americas SAP Business Unit at Syntax, identified Hatcher’s leadership as a key factor in driving this strategic vision. Dubois emphasized Hatcher’s ability to translate business challenges into actionable solutions that enhance partnerships and support organizations during their transformation journeys.

Syntax’s broader strategy is deeply rooted in its expertise with SAP ecosystems. With a comprehensive portfolio that includes cloud, ERP, and managed services, the company plans to enhance its support for businesses seeking to optimize their SAP investments. Hatcher’s leadership aligns with this vision, focusing on delivering solutions that address specific industry challenges while fostering long-term growth.

The Consumer Industry sector, a key focus area for Syntax, is undergoing rapid transformation, with companies increasingly adopting digital technologies to stay competitive. Under Hatcher’s guidance, Syntax aims to provide actionable strategies that help businesses overcome these challenges and achieve their objectives efficiently.

Driving Customer-Centric Outcomes

Hatcher is committed to strengthening Syntax’s customer success frameworks. His leadership will focus on creating value-driven solutions that align with client priorities, emphasizing sustainability and long-term impact. By combining strategic planning with practical execution, he intends to enhance customer outcomes across all regions.

Syntax also plans to build on Hatcher’s extensive experience to deepen its market presence. The company recognizes the importance of fostering partnerships and enabling businesses to navigate evolving market demands. Hatcher’s ability to balance strategic insights with operational execution will be critical in achieving these goals.

The appointment of Steve Hatcher as Chief Customer Officer for SAP Americas marks a significant step in Syntax’s strategic expansion. With a proven track record in SAP solutions and leadership, Hatcher is well-positioned to guide initiatives that support transformation, strengthen partnerships, and promote growth. Syntax’s alignment with SAP ecosystems and its focus on innovation reflect its commitment to helping businesses thrive in an increasingly dynamic Consumer Industry landscape.

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