The innovation partnership of dunnhumby and SAP for retail advancement is centred on providing enhanced multi-channel experiences for customers.
Multinational data science enterprise dunnhumby has been delivering cutting-edge solutions to retailers and brands harnessing data science to build customer-centric strategies. With a global footprint spanning 29 countries including Australia, Africa, Brazil, Canada, Germany, Italy, and Thailand. dunnhumby’s team of around 500 data scientists works with software and technology companies around the world to build solutions and services that would help clients across various sectors– from retail to financial services– maximise customer data.
dunnhumby has recently forged a collaborative alliance with German software giant SAP in a bid to advance retail customers’ shopping experience by helping retail companies curate products and services based on data science. The strategic partnership’s initial collaboration is centred on integrating dunnhumby Customer Data Science with SAP Assortment Planning solution to utilise customer insights in developing marketing and merchandising programmes.
Sharing about the co-innovation, Will Adcock, Global Head of Alliances and Partnerships at dunnhumby said:
“This partnership can help leading, innovative retailers who want to build loyalty and profitability through a personalised, multi-channel shopping experience, and is just the first step in dunnhumby’s SAP partnership. By combining dunnhumby’s Customer Data Science with SAP’s expertise in intelligent enterprise application software, we help retailers to make faster, more customer-led decisions, delivering a more seamless customer-centric personalisation journey.”
dunnhumby and SAP for Retail Advancement
At the core of duhnhumby’s solutions and services is Customer Data Science, which helps its clients embark on a strategic business transformation and achieve business outcomes underpinned by a strong knowledge of the changing customer behaviours and preferences. For over 30 years now, the company has been driving innovation in the retail space through data science, all-encompassing Artificial Intelligence and machine learning models.
Similarly, dunnhumby’s latest partner SAP has been building solutions and services for retail not only to help them become intelligent enterprises but also to enable them to integrate sustainable business practices. The recently updated SAP Assortment Planning application’s advanced category management capabilities offer customer-focussed assortments that drive customer loyalty and increase profitability while maintaining a sustainable supply chain. The solution leverages customer data science, assortment strategies, and AI to deliver an enhanced user experience for a category manager.
“To succeed in today’s business environment, retailers have to become customer-centric and data-led, viewing data as a strategic asset to improve the consumers’ shopping experience and drive key decisions and processes end-to-end. This partnership demonstrates the importance of collaboration and co-innovation to drive the future of retail,” commented Achim Schneider, Global Head, SAP Industry Business Unit Retail.
SAP has been helping retailers digitally transform as well as take part in the circular economy with intelligent, sustainable solutions such as SAP Intelligent Returns Management solution for optimising the returns process, SAP Responsible Design and Production for designing products sustainably, and Feather by SAP for embedding a holistic re-commerce. Furthermore, through the SAP.iO accelerator programme, the software enterprise has been supporting tech startups focussed on building innovative and sustainable solutions for retailers like Algramo, Ecocart, Evrythng, and Specright.