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Mercedes-AMG PETRONAS F1 Team Embraces SAP Solutions

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SAP solutions are set to revolutionize the Mercedes-AMG PETRONAS F1 Team’s approach to efficiency and data-driven strategy, marking a new chapter in the fusion of advanced technology and elite motorsport.

The world of Formula One, renowned for its high-speed races and cutting-edge technology, is witnessing a significant transformation. SAP, a global leader in enterprise technology, has entered a multiyear partnership with the Mercedes-AMG PETRONAS F1 Team, marking a new era in the sport’s operational and technological advancements. This collaboration, commencing in 2024, aims to redefine efficiency and data-driven decision-making in one of the most competitive and technologically advanced sports globally.

At the core of this partnership is the deployment of SAP S/4HANA Cloud, private edition, as the foundational technology for the Mercedes-AMG PETRONAS F1 Team. This move is a strategic step to harness artificial intelligence (AI) and cloud solutions from SAP, enabling the team to refine their decision-making processes, optimize resource allocation, and future-proof their IT infrastructure.

SAP Solutions: A New Engine for Operational Excellence

Formula One’s rigorous cost cap, which imposes spending limits on teams with significant penalties for non-compliance, presents a unique challenge. The Mercedes-AMG PETRONAS F1 Team plans to address this by leveraging SAP S/4HANA Finance to efficiently manage resources. This solution, enhanced with SAP Business AI technology, will facilitate precise cost forecasting, budget optimization, and efficient supply chain and inventory management.

A key objective of the partnership is to streamline the supply chain and reduce the lead times for critical car components. Utilizing SAP Build solutions and the SAP Business Technology Platform, the team aims to create a cohesive enterprise architecture. This integrated approach will offer a unified view of data and systems, ensuring a smooth and uninterrupted flow of parts, especially during crucial race weekends.

Julia White, a member of the Executive Board of SAP SE and Chief Marketing and Solutions Officer, emphasized the significance of this partnership in showcasing SAP’s capability in a high-stakes, technology-driven environment like Formula One. She highlighted the importance of operational excellence behind the scenes, which is as crucial as the race day performance.

Creating a Blueprint for the Automotive Industry

This collaboration is not just about enhancing the performance of a Formula One team; it’s about setting a precedent for the automotive industry. The innovations developed through this partnership, rooted in the insights gained from the demanding world of Formula One, are poised to benefit SAP’s broader customer base in the automotive sector.

Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team, shared his enthusiasm about this partnership. He noted the alignment in innovation and improvement values between SAP and the team, underlining the expected positive impact on their on-track performance.

The Mercedes-AMG PETRONAS F1 Team, based in Brackley and Brixworth in the UK, combines the expertise of over 1,000 dedicated professionals. This team, behind the remarkable achievements of Lewis Hamilton and George Russell, has a storied history in Formula One. With seven consecutive double Drivers’ and Constructors’ World Championships from 2014 to 2020 and a record-breaking eighth consecutive Constructors’ Championship in 2021, their legacy is unmatched.

Since returning as a Constructor in 2010, the team has achieved an impressive record of 116 wins, 264 podium finishes, 128 pole positions, 91 fastest laps, and 54 one-two finishes from 259 race starts. This track record of success is a testament to their relentless pursuit of excellence, making them an ideal partner for SAP in pushing the boundaries of technological innovation in Formula One.

The SAP and Mercedes-AMG PETRONAS F1 Team partnership represents a convergence of excellence in technology and motorsport. By integrating SAP’s advanced solutions into the heart of Formula One operations, this collaboration is set to redefine the standards of efficiency and innovation in the sport.

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