The new B2C and B2B eCommerce software solutions from Qualtrics empower companies to attract and retain loyal customers through a seamless user experience across their digital channels.
B2B and B2C enterprises experienced a remarkable spike in their online sales last year brought by the surge of demand for essential products and services related to the pandemic including but not limited to ordering groceries, taking online courses, and receiving medical advice. The unprecedented changes in eCommerce are here to stay as consumers continue to explore new digital activities to fulfill their daily necessities.
Recognizing the fast-evolving eCommerce landscape, the leader in Experience Management (XM) Qualtrics launched new innovative solutions centered on creating an impactful, seamless digital experience in the B2B and B2C space. The new solutions are designed to further optimize enterprises’ digital channels by allowing its digital team to efficiently design web and in-app experiences based on consumer feedback and digital analytics to drive conversion and increase brand loyalty.
Jay Choi, Chief Product Officer at Qualtrics, explained the impact of a personalized experience on today’s business environment. He said:
“As the volume of digital transactions increases, the competition for loyal consumers has never been higher. Organizations need to design both memorable, personalized experiences that consumers want, based on a 360 view of their feedback and behaviors in order to build lasting customer and brand loyalty.”
New B2C and B2B eCommerce Software Solutions
To help organizations remain agile and competitive in the digital economy, Qualtrics reaffirms its brand as the creator of the XM category with new solutions that utilize experience data to increase conversion rates, strengthen brand loyalty, and drive business outcomes. Qualtrics’ new solutions designed to help companies maximize the potential of their digital platforms are:
Web UX Optimization and In-App Experience Optimization
By enabling companies to design seamless web, mobile, and in-app experiences, these solutions empower organizations to deliver enhanced user experiences (UX) that would drive consistent usage, adoption, and revenue. Aside from helping customers efficiently accomplish their goals like subscribing or finding a support page, these solutions automatically identify the web and app design or UX elements that are underperforming or causing visitors frustration– enabling the right team to resolve specific concerns. With built-in benchmarks, these solutions allow companies to look into their digital KPIs against industry peers.
E-Commerce Experience Optimization
Centered on understanding the customer’s buying behaviors that drive online revenue, this solution gives companies visibility on visitors’ pain points in their purchasing journey and the factors that affect conversion rates including shipping costs or forced account creation. The solution streamlines the process of measuring content effectiveness by allowing the eCommerce teams to embed feedback tools across their site.
Digital Journey Optimization
Focused on increasing conversion rates, this solution helps companies deliver a personalized customer experience by leveraging the Qualtrics XM Directory, the largest experience data database with over 4 billion unique profiles. Having access to individual preferences enables companies to set up web and in-app feedback mechanisms tailored to any customer segment across multiple touchpoints. This capability empowers companies to take appropriate action to each unique customer behavior.
Qualtrics integrates with several leading digital platforms such as Contentsquare, FullStory, and Quantum Metric to provide companies with a comprehensive view of the customer’s digital experience. These groundbreaking solutions add to Qualtrics’ recently released catalog of digital solutions.