X4™ Summit to Showcase the Ultimate Qualtrics Experience


X4™ the Qualtrics Experience Management event will be featuring heavyweights from various industries as keynote speakers including actor and business owner Ryan Reynolds.

Coming from a three-year pause, Qualtrics is finally bringing back the world’s biggest event for experience management professionals, X4™: The Experience Management Summit, on March 7-9 at the Salt Palace Convention Center in Salt Lake City. The SAP-owned company and leading experience management specialist shared the summit’s full agenda including the roster of inspiring keynote speakers, practitioner-led break-out sessions, customer breakthrough stories, and XM product training, among many others.

On what to expect of the much-awaited XM event, Qualtrics Chief Category & Brand Officer Kylan Lundeen said:

“With two full days of intense learning and content, X4 is deeply pragmatic and practical, but it goes far beyond what attendees learn––the magic of X4 comes from what they feel. X4 attendees will be inspired to raise their own bar and use the XM platform to create the next wave of customer and employee experiences––the moves that shift markets, challenge industries and define careers.”

Throughout the pandemic years, Qualtrics has launched several XM products offerings to help companies and employees navigate the new world of work– from creating a set of tools and resources to address global COVID-19 challenges like the Healthcare Workforce Pulse to the Qualtrics XM Platform reaching 10 billion Experience iDs.

In March, the XM company will be showcasing the X4 summit to offer opportunities for the event attendees to be inspired by thought leaders, learn from customers’ success stories, train for XM products and programs, and participate in XM Basecamp Live, a masterclass in customer, employee, product, and brand experience.

X4™: Qualtrics Experience Management Summit Agenda Highlights

This year, experience management professionals–from program managers to CEOs– will have a chance to upskill as a leader in the XM movement through thought-provoking and interactive sessions. Qualtrics have prepared an inspiring and engaging conference that will feature world-leading companies from various industries such as Coca-Cola, Fresenius Medical Care, KFC, M&T Bank, Trinity Health, and UPS.

The first day, March 7, will kick off with an add-on event called XM Basecamp Live. The full-day masterclass experience covers extensive XM hands-on training such as program designing, maturing existing programs, and mastering the core XM methodologies and the XM platform.

The next two full days promise participants a wide range of curated sessions across eight tracks:

  • Customer Care
  • Employee Experience
  • Digital Experience
  • Customer Research & Insights
  • Healthcare
  • Financial Services
  • Government & Public Sector
  • Education

Bigwigs from select industries will be taking the Main Stage as keynote speakers to share their breakthrough XM stories to inspire the event’s attendees. Aside from Reynolds, other keynote speakers are Qualtrics’ CEO Zig Serafin, Magnolia’s Founders Chip and Joanna Gaines, UPS’ CMO Kevin Warren, and Utah Jazz’ owner Ryan Smith.

XM professionals will be presented with over 100 customer-led case studies from global brands in the practitioner-led breakout sessions. Throughout the summit, they will also be assisted by more than 200 Qualtrics experts through the latest customer, employee, product, and brand experience solutions and best practices to help them create long-term value for their organization. In addition, X4 will offer participants networking opportunities among over 10,000 XM leaders to learn and exchange ideas for their company’s experience transformation in 2023.

Expect that the three-day event will also indulge attendees with top-notch entertainment experiences with the legendary X4 Warehouse Party, Five for The Fight Night, and a private concert from The Killers.

To know more about the X4 summit happening in March, visit www.qualtrics.com/x4summit.

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