The new employee experience framework EX25 for Healthcare intends to empower healthcare organizations to drive top talent retention as well as tackle burnout and deliver empathy at scale.
In August 2021, Qualtrics introduced a new employee engagement model dubbed EX25, built into Qualtrics EmployeeXM, designed for employers to enable them regularly listen to their employees to improve engagement and retention. Following the general availability of the EX solution in Q4 last year, Qualtrics has now launched a spinoff specifically targeted at the healthcare industry.
Qualtrics EX25 for Healthcare is a research-backed playbook for hospitals and clinics to help them deliver enhanced employee experiences by having access to data-driven, in-depth insights on employee needs and sentiments amidst what seems to be a long-drawn-out health crisis. The platform offers health institutions a modern framework that would address today’s unprecedented challenges including burnout and the high turnover rate of nurses and doctors, which critically impacts the delivery of optimal patient care.
Explaining the significance of establishing strong engagement with health care professionals, Qualtrics Chief Medical Officer Dr. Adrienne Boissy said:
“Empathy for patients starts with empathy for physicians, nurses, and all other caregivers. The organizations that act with empathy will maximize retention and attract top talent during this crucial time of fatigue and turnover among healthcare workers. Our EX25 methodology empowers healthcare organizations to understand the key drivers of employee experience across roles and departments, and then act with empathy, speed, and scale.”
New Employee Experience Framework for Healthcare
According to a recent Qualtrics study involving around 5,000 nurses and physicians, growth and development and strategic alignment are key drivers for them to stay in an organization. Though varying in some aspects, the research revealed that less than half of the nurses and just a little over half of the doctors surveyed believe that their institutions are meeting the two top indicators mentioned.
EX25 for Healthcare allows institutions to not only identify and focus on pressing concerns that affect the overall experience of employees but also empathize with them to improve talent retention. The new EX solution offers an industry-leading approach to enhancing employee experience against six key performance indicators (KPIs):
- Intent to stay
- Engagement
- Experience vs. expectations
- Inclusion
- Well-being
- Burnout
In addition, Qualtrics’ next-gen employee engagement framework for healthcare is centered on 25 key drivers that impact nurses’ and physicians’ workplace experience to help the organization champion a culture of caring and high reliability. By leveraging enhanced analytics, EX25 for Healthcare enables organizations to recognize top drivers of EX across roles such as nurses and doctors. Aside from tapping engagement opportunities with their employees in their preferred channels, the platform also gives chance for employees to participate in developing experience solutions that would address their key issues.
One of the first adopters of EX25 for Healthcare is the Indiana-based integrated healthcare network Community Health Network. Operating across eight acute care and specialty hospitals along with more than 200 additional sites of care, the organization’s leadership team selected the Qualtrics solution to enhance caregiver experience at scale and turn feedback into targeted, timely action.
Commenting on the organization’s EX25 for Healthcare adoption, Karly Cope, vice president of talent management at Community Health Network said:
“Our intention behind adopting EX25 was clear from the beginning: we want our caregivers to have the best experience possible. The pre-set questions allowed us to move quickly, and we were able to pick the questions most applicable to our organization.”
“It’s an intuitive platform, so we’re able to use fewer resources to measure and analyze and instead focus on the actions that make a difference to our people. Qualtrics has completely changed the way we envision the future. We have so many ideas about how we can use this data to drive improvements,” Cope added.
