The latest account engagement option of the SAP Emarsys Customer Engagement platform streamlines key sales and marketing goals, enhancing the customer experience.
German tech giant SAP has been reinforcing its Customer Experience portfolio in recent years, including the successive development of solutions around its acquired omnichannel customer engagement platform Emarsys. In November 2021, SAP Emarsys announced its SMS integration with LINK mobility, a leading Communications Platform as a Service (CPaaS) provider.
Today, nearly two years since the integration of Emarsys with SAP CX solutions, the SAP Customer Experience group continues to enhance the SAP Emarsys Customer Engagement platform with the announcement of the account engagement option in the solution designed to further the collaboration between sales and marketing teams of an organization to accelerate sales performance and increase revenue.
Joanna Milliken, CEO of SAP Emarsys Customer Engagement, wrote in an article featured by SAP:
“Sales and marketing teams have their respective goals, but they also have shared goals of engaging and converting more customers, increasing customer lifetime value, and driving revenue for the business. Collaborative account engagement has unique, positive benefits for sales and marketing teams respectively; whether you’re in sales or marketing, collaborative account engagement is all upside.”
SAP Sales Cloud – SAP Emarsys Customer Engagement Integration
The account engagement option leverages the two-way native integration between SAP Sales Cloud and SAP Emarsys Customer Engagement solutions that provides salespeople and marketers a unified context of sales account and contact information on top of customer engagement data.
Having a shared view of customers, the marketing team can design tailor-fit marketing programs to identify key segments, which the sales team can engage with. Specifically, the SAP Emarsys Customer Engagement platform offers marketers speed, simplicity, and scalability of programs while also providing salespeople enhanced visibility and capacity to collaborate in marketing campaigns when using Sales Cloud.
“SAP Customer Experience is all about helping businesses make each customer experience they deliver matter. It is also about providing integrated solutions that drive customer growth and revenue at any scale,” highlighted Milliken. “This account engagement option propels us further on this path by helping businesses achieve their business-critical goals while also enabling sales and marketing teams to work smarter, more efficiently, and more collaboratively to deliver exceptional experiences.”
Here are the core capabilities and benefits of the SAP Sales Cloud and SAP Emarsys Customer Engagement integration:
- Integrate and aligns sales and marketing account engagement with a simple, one-time setup
- Enhance account segmentation and targeting
- Enables collaborative campaign strategies
- Create and scale personalized sales engagement with marketing-led programs
- Speed time to market leveraging built-in campaign strategies and tactics
- Capture engagement signals across various channels to allow proactive engagement
- Measure the impact of marketing programs on sales goals and revenue targets
SAP Emarsys Customer Engagement was recognized by G2, a renowned peer-review site for tech software and services buyers and sellers, as an Industry Leader across 36 categories in its G2 report for summer 2022. Highly commended in Loyalty Solutions and Implementation, this is SAP Emarsys’ 13th consecutive quarter recognition in the G2 report.
